For a third consecutive year alcoholic drinks witnessed sharp declines in sales across all categories. A rise in unemployment (reaching 25% in 2012), shrinking disposable incomes and the overall gloomy economic climate in Greece resulted in sales declining, in most cases with double-digit decreases. The overall consumption of alcoholic drinks decreased tremendously in comparison to previous years. Apart from the consumer segment, problems in the retailing and HoReCa (hotel/restaurant/catering)… Euromonitor International’s Alcoholic Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), …
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