Alcoholic drinks sales in Iran is entirely accounted for by non-alcoholic beer, as Islamic law forbids the consumption, manufacturing and trading of alcohol. These regulations have however created strong demand for non-alcoholic beer, which complies with Islamic law and provides another alternative to carbonates. Anti-smuggling programmes by the Iranian Government, coupled with awareness campaigns against the consumption of cola carbonates and campaigns encouraging the drinking of non-alcoholic… Euromonitor International’s Alcoholic Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you …
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