The alcoholic drinks market in Kazakhstan has a long history. Although the market historically consisted of more traditional alcoholic drinks, such as beer, vodka and wine, close to the end of the review period it witnessed the development of non-traditional categories such as whiskies, rum, tequila and RTDs. Rising living standards as well as a wider product choice ensured steady and stable demand not only for traditional alcoholic drinks but also new and emerging categories. Euromonitor International’s Alcoholic Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides …
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