After a period of healthy growth, the Serbian soft drinks market reached a peak in 2008. The economic crisis took hold in the last few months of that year, which led to a slowdown in the whole economy. It seemed that 2011 would see some recovery, but after a few short-lived positive signs, a second wave of crisis followed. Due to the recession, many Serbians lost their jobs or had their salaries reduced, which forced them to save money wherever possible. In the context of soft drinks, this… Euromonitor International’s Soft Drinks in Serbia report offers a comprehensive guide to …
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