Increasing Westernisation and higher incomes among the middle and upper class are driving the growth of fresh coffee in the on-trade. Trendy Coffee shops with cosy lounges serving fresh coffee are springing up in the capital, starting with Java, Sasini, Dorman, Savanna and recently, Kaldis. Consumers patronising these coffee shops have usually been exposed to a coffee drinking culture in the Western world. Euromonitor International’s Hot Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors …
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