BMI View: As its political risk profile continues to improve, Colombia is rapidly evolving into one of Latin America’s highest-potential consumer markets. From retail to soft drinks, foreign companies are paying more attention to opportunities in Colombia, underscoring the progress the country has been making. We believe the best is yet to come; as long as the political situation remains stable, both staple and discretionary consumer goods firms will remain well placed for growth. This is especially true given that Colombia has largely taken a backseat in recent years, with multinational food and drink investors primarily focused on the standout …
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