The affordable and indulgent nature of soft drinks ensured a resilient performance in Australia in 2012. Soft drinks is a familiar aspect of Australian consumer lifestyles, and accounted for A$11.5 billion in total value sales in 2012, representing growth of 4% on the previous year’s performance. Euromonitor International’s Soft Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors …
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