In 2012, performance of hot drinks was largely in line with results from the review period, as growth levels in volume and current value terms were consistent with the market’s behaviour in recent years. Hot drinks is mature, with little innovation, and this was reflected in slow growth rates. On-trade performance of coffee bucked this trend, and was one of the key drivers for overall sales growth. Euromonitor International’s Hot Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you …
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